How To Make Your Website GDPR Compliant

Everyone is getting up in arms about the new GDPR that has been enforced today and we thought we would explain what that means to your website and how it handles data. GDPR will affect the two main channels of data which are the DATA PROCESSOR & the DATA CONTROLLER.

If your business deals with EU residents regardless of Brexit then you will need make sure your website is GDPR Compliant

Depending on what you do with the data will depend on what measures you need to take to handle that data and this can range depending on the nature of your business, but we are going to look at what this means for your website.

We have broken down what you need to know if you run a small business so you can relax at night, because I know you’re all losing sleep over it!

Double Opt In

On every contact form there needs to be an unchecked check box with a note to the effect of “By submitting this form you are allowing [your company] to store data from this form”. You can tweak this to suit your needs, but the form needs to force the user to check the box and they will also need an email to double check.

If you run an online shop, you will also need this display box on the billing page too.

Right To Receive Data

The customer should have the right to request their data at any point. Whether you store information on a third party CRM, host or any local files, if a customer requests their data, you need to provide it. In your privacy policy make sure you have a clause in there to support this and ideally with a link to a request data form.

Display When Site Was Last Modified

This is a bit of a grey are, whenever the site is updated it is best practice to display when the site was last modified, in WordPress there is a plugin with a handy bit of short code called LAST MODIFIED – you can download the plugin here for free

Cookies

Stick a cookie banner on your site with a check box that they understand that the site uses cookies if you use tracking software or any third party insights software. Always best practice to make the user aware of this.

This is it for the website, remember, you also have other software and payment integrations that will need to be compliant so if you are in any doubt, it is always best to seek the help of a professional or even hire a data protection officer to help you out.

 

The Importance of Hosting

It’s such an undervalued asset to any website but people really don’t care about hosting and the importance of hosting in terms of ranking and up time. If you think about hosting, it’s the foundation of any website, it’s the same as building good foundations for a building. If you are going to build a small home, then your foundations need to be strong enough to hold that home up and keep the occupants safe. If you are going to build a skyscraper then your foundations need to be next level and up to the mark to manage the site.

When you build a website, you have to make sure that your foundations are well managed and this is where hosting comes into play. So we need to ask the question:

What is hosting?

Hosting for websites is a service that allows personal or business websites the ability to post a web page on the www (world wide web). A web hosting company is a company that provides the tools needed to host your website on platforms called servers. So in essence, here at Umarketeers we are also a hosting company as we host your website in with our monthly fee which means everything is held in one place.

On the internet there are different browsers, such as Google Chrome, Safari, IE etc and when you type in an website domain name – eg, www.umarketeers.com this domain will connect to a server that hosts your website.

Now you know what hosting is, you can see the value in it straight away. Without good servers and management it can result in downtime which means loss of traffic and if your site is down repeatedly it can harm your SEO (Google rankings). By making sure you have great trusted hosting in place, you are making a great business decision and with most hosting companies offering 99.8% uptime you can always rely on quality hosting companies like Godaddy, Amazon Web Servers, Cloud Servers and many more.

Servers are also important for the speed of your site, if you host your site on a shared hosting server (which means splitting the space up with over websites) then you have to be careful how much you load your site, you’ll need to make sure you website optimisation is on the money so that images and javascript runs quickly, however, if you have optimised your website and your servers are slow, then all that work will be for nothing. The best thing to do here is to speak to your hosting company and ask them about what type of server you are on (linux is popular for WordPress) and ask for a report on the speed, all hosting companies can provide this for you.

So, in essence, if you want your site to run well, make sure you have the foundations firmly in place by choosing the right hosting provider, one that has a proven record of quality uptime and speed.

Paying Monthly The UM Way

We get asked all the time about how we operate and how are we able to provide digital marketing services at such a small monthly price each month compared to our competitors that just provide updates to the website. A website over the past 5 years has evolved, there are many many do it yourself websites which makes no sense. You pay a company to build your own website? CRAZY!

No, but for the small business owner and tradesman there is absolutely no need to go down the bespoke website route when you can have one of our responsive designed templates then built and branded for their needs. People spend so much time on the branding that they neglect the onsite optimisation of their website and the mobile website too. When we build your site we make sure every page is optimised this includes using the right header tags, image alt text, url canonicalisation, page and meta descriptions, titles, keyword density and linking structure, we also create a sitemap for every website we build and submit this to our webmaster tools. Now, if you have good relevant onsite content, then these two combined will rank highly with Google and Bing longterm as Google consistently puts emphasis on relevant content.

So, ongoing to really add that digital weight we ask our customers to look at us as their digital marketing company. Imagine if you hired a digital marketer / web designer, a company outlay to employ this one person could be anything from £1.5k – £2.5k per month, more if you have have a talented web designer and marketer. We explain to all our customers that we are that digital marketer that would be sat in your office, but really we are here, in our office. You wouldn’t hire someone to sit in your office and do nothing, so this is why we constantly need updates for the site so we can blog and update with the following:

  • Recent Work

    This can be things like before and afters, very good for tradesmen that may have built kitchens, bathrooms, tiling, plastering, electrical work etc. The before and afters allows us to market your website ongoing for more keywords and locations and helps with the overall keywords for the website.

  • Company News

    Always good to talk about the company, you have hired, new clients, new goals etc, this shows Google you are being transparent within your business, but at the same time makes your business more approachable and less faceless online.

  • New Products & Services

    Over time, businesses change and evolve and one thing we have found after years of providing pay monthly websites to customers is that they can start to move in to different directions. Your website needs to reflect this, so if you are bathroom company that has ventured in to wet rooms too, then we need to add a page and mention this throughout the website.

  • Staff

    Very important, your staff can help you market your website without you knowing about it, having a meet the team page allows your staff to have linkedin profiles that link to your website and mention your website. Also, Facebook and other social media profiles lists employments and these social signals help rank the website.

 

There are many more, but this gives you an idea of why we need updates to your business on a regular basis and this is what sets us apart from the competition, we have a team of UK based web designers and trained website optimisers on hand to help build your business, we take care of your website and marketing for you so you can get on with doing your own job knowing everything is in hand. This is what makes us the best pay monthly website provider in the UK, well that and we’re all from Manchester, so you get that Northern hospitality.

If you are a small business, we cater for tradesman, kitchens, bathrooms, dentists, interior designers, boutiques, cafes and restaurants. We keep Britain moving! Contact us today for a chat about your business goals and let us help you reach them.

Hello Alphamet Aluminium

Alphamet Aluminium are one of the largest fabricators and installers of shop fronts, glass shop fronts, aluminium shop fronts and curtain wall systems in the UK and we have been instrumental in building a new look website as well as providing them with a bespoke digital marketing campaign. Alphamet are part of the alphamet group of websites that includes Bi Fold Doors and Hybrid Systems and they really are starting to work with some big clients in the trade.

Providing onsite solutions like this requires us to make sure that their work is displayed professionally so we have built a portfolio filter to display their work and we ask them to provide us with imagery of before and after pictures as well as current projects so we can keep the website up to date and relevant ensuring the site ranks well ongoing.

The site is built in WordPress and is responsive, no charge whatsoever for the build of the site and we worked out a marketing budget to suit them as this is outside of the plans we provide.

If you are looking for any commercial shop fronts then why not check out their website, click the button below.

Alphamet Aluminium Logo