The Importance of Hosting

It’s such an undervalued asset to any website but people really don’t care about hosting and the importance of hosting in terms of ranking and up time. If you think about hosting, it’s the foundation of any website, it’s the same as building good foundations for a building. If you are going to build a small home, then your foundations need to be strong enough to hold that home up and keep the occupants safe. If you are going to build a skyscraper then your foundations need to be next level and up to the mark to manage the site.

When you build a website, you have to make sure that your foundations are well managed and this is where hosting comes into play. So we need to ask the question:

What is hosting?

Hosting for websites is a service that allows personal or business websites the ability to post a web page on the www (world wide web). A web hosting company is a company that provides the tools needed to host your website on platforms called servers. So in essence, here at Umarketeers we are also a hosting company as we host your website in with our monthly fee which means everything is held in one place.

On the internet there are different browsers, such as Google Chrome, Safari, IE etc and when you type in an website domain name – eg, www.umarketeers.com this domain will connect to a server that hosts your website.

Now you know what hosting is, you can see the value in it straight away. Without good servers and management it can result in downtime which means loss of traffic and if your site is down repeatedly it can harm your SEO (Google rankings). By making sure you have great trusted hosting in place, you are making a great business decision and with most hosting companies offering 99.8% uptime you can always rely on quality hosting companies like Godaddy, Amazon Web Servers, Cloud Servers and many more.

Servers are also important for the speed of your site, if you host your site on a shared hosting server (which means splitting the space up with over websites) then you have to be careful how much you load your site, you’ll need to make sure you website optimisation is on the money so that images and javascript runs quickly, however, if you have optimised your website and your servers are slow, then all that work will be for nothing. The best thing to do here is to speak to your hosting company and ask them about what type of server you are on (linux is popular for WordPress) and ask for a report on the speed, all hosting companies can provide this for you.

So, in essence, if you want your site to run well, make sure you have the foundations firmly in place by choosing the right hosting provider, one that has a proven record of quality uptime and speed.

Paying Monthly The UM Way

We get asked all the time about how we operate and how are we able to provide digital marketing services at such a small monthly price each month compared to our competitors that just provide updates to the website. A website over the past 5 years has evolved, there are many many do it yourself websites which makes no sense. You pay a company to build your own website? CRAZY!

No, but for the small business owner and tradesman there is absolutely no need to go down the bespoke website route when you can have one of our responsive designed templates then built and branded for their needs. People spend so much time on the branding that they neglect the onsite optimisation of their website and the mobile website too. When we build your site we make sure every page is optimised this includes using the right header tags, image alt text, url canonicalisation, page and meta descriptions, titles, keyword density and linking structure, we also create a sitemap for every website we build and submit this to our webmaster tools. Now, if you have good relevant onsite content, then these two combined will rank highly with Google and Bing longterm as Google consistently puts emphasis on relevant content.

So, ongoing to really add that digital weight we ask our customers to look at us as their digital marketing company. Imagine if you hired a digital marketer / web designer, a company outlay to employ this one person could be anything from £1.5k – £2.5k per month, more if you have have a talented web designer and marketer. We explain to all our customers that we are that digital marketer that would be sat in your office, but really we are here, in our office. You wouldn’t hire someone to sit in your office and do nothing, so this is why we constantly need updates for the site so we can blog and update with the following:

  • Recent Work

    This can be things like before and afters, very good for tradesmen that may have built kitchens, bathrooms, tiling, plastering, electrical work etc. The before and afters allows us to market your website ongoing for more keywords and locations and helps with the overall keywords for the website.

  • Company News

    Always good to talk about the company, you have hired, new clients, new goals etc, this shows Google you are being transparent within your business, but at the same time makes your business more approachable and less faceless online.

  • New Products & Services

    Over time, businesses change and evolve and one thing we have found after years of providing pay monthly websites to customers is that they can start to move in to different directions. Your website needs to reflect this, so if you are bathroom company that has ventured in to wet rooms too, then we need to add a page and mention this throughout the website.

  • Staff

    Very important, your staff can help you market your website without you knowing about it, having a meet the team page allows your staff to have linkedin profiles that link to your website and mention your website. Also, Facebook and other social media profiles lists employments and these social signals help rank the website.

 

There are many more, but this gives you an idea of why we need updates to your business on a regular basis and this is what sets us apart from the competition, we have a team of UK based web designers and trained website optimisers on hand to help build your business, we take care of your website and marketing for you so you can get on with doing your own job knowing everything is in hand. This is what makes us the best pay monthly website provider in the UK, well that and we’re all from Manchester, so you get that Northern hospitality.

If you are a small business, we cater for tradesman, kitchens, bathrooms, dentists, interior designers, boutiques, cafes and restaurants. We keep Britain moving! Contact us today for a chat about your business goals and let us help you reach them.

Hello Alphamet Aluminium

Alphamet Aluminium are one of the largest fabricators and installers of shop fronts, glass shop fronts, aluminium shop fronts and curtain wall systems in the UK and we have been instrumental in building a new look website as well as providing them with a bespoke digital marketing campaign. Alphamet are part of the alphamet group of websites that includes Bi Fold Doors and Hybrid Systems and they really are starting to work with some big clients in the trade.

Providing onsite solutions like this requires us to make sure that their work is displayed professionally so we have built a portfolio filter to display their work and we ask them to provide us with imagery of before and after pictures as well as current projects so we can keep the website up to date and relevant ensuring the site ranks well ongoing.

The site is built in WordPress and is responsive, no charge whatsoever for the build of the site and we worked out a marketing budget to suit them as this is outside of the plans we provide.

If you are looking for any commercial shop fronts then why not check out their website, click the button below.

Alphamet Aluminium Logo

Hello The Lady Builder!

The Lady Builder are a perfect example of how well a larger company can fit into one of our monthly plans perfectly suiting their business and ultimately ours.

As one of the premier builders West London has to offer, The Lady Builder build stunning home extensions and loft conversions to homes in the catchment areas of South West London and West London. The main areas are Chelsea, Kensington, Knightsbridge, Fulham and the surrounding West London areas.

Originally part of the Wimpenny family, Sue is 4th generation builders and as she puts in her own words, building is in her blood and has been since the founder of the building company in 1884. So, if you are looking for home refurbishments, then The Lady Builder have clearly got the experience and the contacts in the business to work on projects from £40,000 to £7,000,000!

We were tasked to build the site inline with their existing branding, which is pretty lively to say the least. The site needed to showcase the stunning array of projects they have worked on, but really act just as a brochure site for them and to add an enquiry form with ability to upload forms, drawings and photos. The main focus here is to provide digital marketing for their terms in West London as to bring as much visibility to the site as possible across Google and Bing.

Click the button below to check out the site.