The Importance of Hosting

It’s such an undervalued asset to any website but people really don’t care about hosting and the importance of hosting in terms of ranking and up time. If you think about hosting, it’s the foundation of any website, it’s the same as building good foundations for a building. If you are going to build a small home, then your foundations need to be strong enough to hold that home up and keep the occupants safe. If you are going to build a skyscraper then your foundations need to be next level and up to the mark to manage the site.

When you build a website, you have to make sure that your foundations are well managed and this is where hosting comes into play. So we need to ask the question:

What is hosting?

Hosting for websites is a service that allows personal or business websites the ability to post a web page on the www (world wide web). A web hosting company is a company that provides the tools needed to host your website on platforms called servers. So in essence, here at Umarketeers we are also a hosting company as we host your website in with our monthly fee which means everything is held in one place.

On the internet there are different browsers, such as Google Chrome, Safari, IE etc and when you type in an website domain name – eg, www.umarketeers.com this domain will connect to a server that hosts your website.

Now you know what hosting is, you can see the value in it straight away. Without good servers and management it can result in downtime which means loss of traffic and if your site is down repeatedly it can harm your SEO (Google rankings). By making sure you have great trusted hosting in place, you are making a great business decision and with most hosting companies offering 99.8% uptime you can always rely on quality hosting companies like Godaddy, Amazon Web Servers, Cloud Servers and many more.

Servers are also important for the speed of your site, if you host your site on a shared hosting server (which means splitting the space up with over websites) then you have to be careful how much you load your site, you’ll need to make sure you website optimisation is on the money so that images and javascript runs quickly, however, if you have optimised your website and your servers are slow, then all that work will be for nothing. The best thing to do here is to speak to your hosting company and ask them about what type of server you are on (linux is popular for WordPress) and ask for a report on the speed, all hosting companies can provide this for you.

So, in essence, if you want your site to run well, make sure you have the foundations firmly in place by choosing the right hosting provider, one that has a proven record of quality uptime and speed.

What Google wants to rank your website in 2017

Everyone wants to know the answers to the magic question, “how do you rank your website in 2017?”. Well as a company that has been working alongside Google for many years and spent many times in Google HQ London we can tell you that even we cannot give you a definitive answer and to be honest there is a reason why Google keeps digital marketing companies on their toes.

In the past before we had Hummingbird, Panda, Penguin Google would rely on the authority of links coming from other sites linking to your sites to rank the site. This made it an easy target for link farms and link wheels and for companies to create link spinning software to rank sites and unfortunately this made Google less relevant and as a result Google had to change tac in order to dominate other search engines in the marketplace. The main reason why Google is the main choice for search engines is because of it’s emphasis on relevance and giving the user what it is looking for with the minimal amount of clicks. So, with the buzzword relevancy in mind, we can take you through some ranking factors for 2017 that we know will definitely help your site rank.

1 – Domain Age

If you own a domain that Google has indexed for many years, Google will place authority on your domain which means Google will know if you are a legitimate honest business. A newly bought domain name that has recently been indexed will struggle against a domain name that has been indexed with Google for over a year. So, if your domain name and site has been indexed for many years, then with the right onsite optimisation you can probably outrank your competition.

2 – Relevant Content

This is so important, Google doesn’t want thin content stuffed with keywords, it wants content that thoroughly explains the product or service and this would usually be 2000+ words for any article. Keep your content focused on the keyword(s) that the article is pertaining to. One thing you do not want to do is keyword stuffing, this is something Google does not like and will probably end up hurting your rankings.

Keep the content unique too, do not duplicate content on your website in your meta descriptions and on page and especially do not copy another website’s content. Google can detect this and will penalise your site. Make sure your content is unique, well thought out and your site will do well in the SERPS.

3 – Mobile Website

We have talked about mobile websites in another article, but Google has now completed a recent first mobile index so we now know Google is placing more emphasis on mobile than desktop as we come in to the Summer of 2017 where the percentage of mobile users exceed 65% and rising. Make sure your images, font and site are either responsive of have a mobile website to make navigation easy on mobile and tablet.

4 – Social Media

Be transparent and integrate your social media to your website, this is a massive ranking factor in 2017 and Google knows that a business that is social is a business with nothing to hide. Talk to your customers and Google can view the social signals in it’s algorithm and will place authority on your domain if you are being social. Google plus, Linkedin, Twitter, Pinterest, Houzz (for construction) are all very very important now, gone are the days where you can just Facebook yourself, you need an array of social media pages to draw relevant traffic back to your site. Get social!

5 – Authority links to your site

Still a big ranking factor, Google wants to see links coming from high authority websites to your site. Also, the quality of the link is very important too, Google would prefer one link from a site like Forbes or the BBC than hundreds of links from a site with no page authority. This is where smart comes in, networking with partner businesses to create a partner page with links from their partner page to yours shows Google that you are a trusted business with connections online. If for example, you are a kitchen company and have worked with a well known national supplier like Howdens, then you could ask them for a link from their site your site which would show Google you have authority in your business as well as online. Don’t be afraid to reach out to relevant and partner businesses.

6 – Lastly – Reviews, Reviews, Reviews!

When someone comes to your business on the back of a mouth to mouth referral it’s because that customer has had an amazing service with your business and is happy to tell other people about it. This is no difference in the online community, so make sure that every job and customer is also a marketing opportunity. Get your customers to review you on Google, Google uses these reviews in the ranking process and can work for locational SEO as well as national SEO. Also, sites like Yell, Facebook, Houzz and Trustpilot and many others will be indexed by Google. Try it for yourself, click on this link to see the live reviews and you can see Google reviews on the right and our Facebook reviews in the main search results.

Ok, to summarise with the points above you will succeed online if you are a small business, there are other ranking factors, but you don’t need to know them all and after all we are here to manage your digital marketing for you if you are struggling to manage and with our monthly plans and free websites, you have no risk whatsoever!

Paying Monthly The UM Way

We get asked all the time about how we operate and how are we able to provide digital marketing services at such a small monthly price each month compared to our competitors that just provide updates to the website. A website over the past 5 years has evolved, there are many many do it yourself websites which makes no sense. You pay a company to build your own website? CRAZY!

No, but for the small business owner and tradesman there is absolutely no need to go down the bespoke website route when you can have one of our responsive designed templates then built and branded for their needs. People spend so much time on the branding that they neglect the onsite optimisation of their website and the mobile website too. When we build your site we make sure every page is optimised this includes using the right header tags, image alt text, url canonicalisation, page and meta descriptions, titles, keyword density and linking structure, we also create a sitemap for every website we build and submit this to our webmaster tools. Now, if you have good relevant onsite content, then these two combined will rank highly with Google and Bing longterm as Google consistently puts emphasis on relevant content.

So, ongoing to really add that digital weight we ask our customers to look at us as their digital marketing company. Imagine if you hired a digital marketer / web designer, a company outlay to employ this one person could be anything from £1.5k – £2.5k per month, more if you have have a talented web designer and marketer. We explain to all our customers that we are that digital marketer that would be sat in your office, but really we are here, in our office. You wouldn’t hire someone to sit in your office and do nothing, so this is why we constantly need updates for the site so we can blog and update with the following:

  • Recent Work

    This can be things like before and afters, very good for tradesmen that may have built kitchens, bathrooms, tiling, plastering, electrical work etc. The before and afters allows us to market your website ongoing for more keywords and locations and helps with the overall keywords for the website.

  • Company News

    Always good to talk about the company, you have hired, new clients, new goals etc, this shows Google you are being transparent within your business, but at the same time makes your business more approachable and less faceless online.

  • New Products & Services

    Over time, businesses change and evolve and one thing we have found after years of providing pay monthly websites to customers is that they can start to move in to different directions. Your website needs to reflect this, so if you are bathroom company that has ventured in to wet rooms too, then we need to add a page and mention this throughout the website.

  • Staff

    Very important, your staff can help you market your website without you knowing about it, having a meet the team page allows your staff to have linkedin profiles that link to your website and mention your website. Also, Facebook and other social media profiles lists employments and these social signals help rank the website.

 

There are many more, but this gives you an idea of why we need updates to your business on a regular basis and this is what sets us apart from the competition, we have a team of UK based web designers and trained website optimisers on hand to help build your business, we take care of your website and marketing for you so you can get on with doing your own job knowing everything is in hand. This is what makes us the best pay monthly website provider in the UK, well that and we’re all from Manchester, so you get that Northern hospitality.

If you are a small business, we cater for tradesman, kitchens, bathrooms, dentists, interior designers, boutiques, cafes and restaurants. We keep Britain moving! Contact us today for a chat about your business goals and let us help you reach them.

Hello Commercial Door Supplies

This month, we highlight a great example of how we turn around a customer’s online digital marketing. Originally, Commercial Door Supplies were spending north of £500 a month after spending nearly £5,000 on a website too. The site was terrible and the mobile site was very hard to navigate and manage.

Matt Sibley Sales Director of CDS tasked us to build a new site and to integrate a new quote system where customers can add their door dimensions and then get a quote for that exact size. The site proudly on our Ultimate Plan so they know they have us onboard for their digital marketing, but also they can update the website anytime and have unlimited pages and images.

We gave the website an overhaul worthy of a company that is one of the biggest commercial door suppliers in the UK and we now manage all their online strategy from emails, marketing and ongoing support.

CDS supply and fit aluminium doors, shopfronts, curtain walling and work with many big names, so it made sense for them to spend less – get more – and look more appealing online.