5 Simple Digital Marketing Tips For Small Businesses

We all want our marketing to work for our business, but digital marketing can be a minefield for any small to medium business owner in the UK. You are probably amazing at your trade, be that plumbing, landscaping, building, finance or whatever sector you are in. So the last thing you want is then try to become the best digital marketer because you’re probably going to be taking on too much no matter how good you think are, it’s always best to stick what to what you do best and leave digital marketing and web design to the experts.

We thought we would write a quick blog update on what you can do with minimal effort and fuss to help your business break through the noise of competition and make your business stand out from the rest, engage with your audience and ultimately get your customers picking up the phone.

Here are our top 5 simple digital marketing tips to help you win online:

1 – Reviews – Reviews – Reviews

Google loves reviews and uses them in its ranking algorithms, in fact Google uses their own review system to help bring your website up online for locational SEO terms so its always good to get great reviews from happy customers. However, Google also brings in reviews from other areas such as Facebook, Trustpilot, Yell, Rated People, Trustatrader and other verified citation websites, so just go for the Google reviews, spread them around and you will find that when you start to search your business, Google will also index and bring up your reviews.

2 – Be Sociable

It’s hard to rank a website in Google, theres a lot you need to learn and do to achieve this and the likelihood is that you are not going to learn SEO fast, so being sociable is the best to harness the power of social media to display your work, company news, recent projects to people across the social spectrum. We have clients that make thousands just across Instagram after building a following and using good sales techniques to break through like endorsing celebrities, local groups and getting your friends to share your work to their friends and so on. The best social media sites for business we still find are Facebook, Linkedin, Instagram and Twitter, Google Plus is taking a bit of time, but I would create a Google Plus account anyway as that will link to your website and help rank on Google.

Google loves a sociable business that is transparent so keep being social and Google will index your website and also bring your social profiles in for keywords relevant to your business.

3 – Blogs Baby!

Blogs are a fantastic way of updating your website and keeping you relevant, we add blogs to all our websites as standard as we know you need to keep your website updated constantly. Google uses the power of blogging too to determine your rankings and a good blog with relevant information (like this blog) is providing your audience with knowledge. You can talk about the latest kitchen appliances, plumbing accessories, travel, fashion, anything – no matter what your market or business, a blog is a must.

4 – Youtube & Video Marketing

Oh my word – videos! Today its easy to create videos and post them on to Youtube. Google owns Youtube and understands the power of video marketing. People don’t want to be reading long boring articles, they either want straight to the point information or they want a video explainer video, makes life much easier and Google knows this.

So, if you have video walk arounds or recent projects, news and updates to your business, get them down on a video, upload to Youtube and post socially and embed to your website to drive engagement.

5 – …and finally – Relevance

This might come as a shock or we might be teaching you to suck eggs, but staying relevant is so important to Google and your audience. Google is effectively a very high end directory website, so when users add a query, they want the results to be relevant to their query. This can only be done by ensuring that your content and website imagery and optimisation is relevant to the work you do. If over time your business changes, your website needs to change to adapt to it, this is keeping relevant which is good for SEO and digital marketing.

If you follow these 5 tips, you won’t go far wrong in your digital marketing success, if you have the right web design company supporting your business for the tech side of coding and high end SEO, you will benefit yourself a lot if you are managing your own digital marketing too. After all, its a competitive marketing out there online and with 92% of new business being searched, you need to stand out from the rest.

New Fuel Doctor Geo Location App Unveiled

We have been working with Fuel Doctor for many years to help maintain their brand as the best and cheapest independent fuel drain providers in the UK. Fuel Doctor provides a 1 hour recovery and we needed to ensure that their call system and locational services match these ambitions.

Also, we went a few steps further in creating a geo location app for their call centre so that if a person is stranded and doesnt know where they are, they can send a signal from their mobile that the call centre can pick up so that they can be found with ease meaning quicker calls, more fuel drains and less time trying to work out the location of someone that has just put the wrong fuel in their cars.

Now, with the majority of traffic for Fuel Doctor coming from mobile we had to pretty much design our website for mobile and not for desktop, noting the traffic from analytics that pretty much all traffic is coming from mobile and tablet we needed to make the content easy to navigate and easy to follow for those in a crisis.

So in essence, moving up to WordPress should mean that Fuel Doctor have the future proof website they need to crack on and expand their presence online. With locational pages targeting each main location throughout the UK for terms like wrong fuel in my car, put petrol in diesel car, put diesel in petrol car, mobile fuel drains, fuel drains and variations of the terms around these.

fuel doctor geo location app

We have been working with Fuel Doctor for many years to help maintain their brand as the best and cheapest independent fuel drain providers in the UK. Fuel Doctor provides a 1 hour recovery and we needed to ensure that their call system and locational services match these ambitions.

Also, moving up to WordPress means we have control of the server side meaning we have complete control of the speed of the website which is now becoming more and more important to Google in the age of mobile and 4G so ongoing we can carry the site over a CDN (content delivery network)

So it’s still a work in progress as all websites and marketing is but upgrading will ensure Fuel Doctor will be able to compete with the competition ongoing.

If you are looking for a pay monthly wordpress website or own a small business and want to get ahead online with our simple pay monthly plans, why not speak to a member of our team today for an informal chat and join the 100’s of other happy customers making their online presence gain them a good ROI.

How To Make Your Website GDPR Compliant

Everyone is getting up in arms about the new GDPR that has been enforced today and we thought we would explain what that means to your website and how it handles data. GDPR will affect the two main channels of data which are the DATA PROCESSOR & the DATA CONTROLLER.

If your business deals with EU residents regardless of Brexit then you will need make sure your website is GDPR Compliant

Depending on what you do with the data will depend on what measures you need to take to handle that data and this can range depending on the nature of your business, but we are going to look at what this means for your website.

We have broken down what you need to know if you run a small business so you can relax at night, because I know you’re all losing sleep over it!

Double Opt In

On every contact form there needs to be an unchecked check box with a note to the effect of “By submitting this form you are allowing [your company] to store data from this form”. You can tweak this to suit your needs, but the form needs to force the user to check the box and they will also need an email to double check.

If you run an online shop, you will also need this display box on the billing page too.

Right To Receive Data

The customer should have the right to request their data at any point. Whether you store information on a third party CRM, host or any local files, if a customer requests their data, you need to provide it. In your privacy policy make sure you have a clause in there to support this and ideally with a link to a request data form.

Display When Site Was Last Modified

This is a bit of a grey are, whenever the site is updated it is best practice to display when the site was last modified, in WordPress there is a plugin with a handy bit of short code called LAST MODIFIED – you can download the plugin here for free

Cookies

Stick a cookie banner on your site with a check box that they understand that the site uses cookies if you use tracking software or any third party insights software. Always best practice to make the user aware of this.

This is it for the website, remember, you also have other software and payment integrations that will need to be compliant so if you are in any doubt, it is always best to seek the help of a professional or even hire a data protection officer to help you out.

 

uMarketeers Launch Recovery Focus and Richmond Fellowship Sites

uMarketeers recently worked on both two large scale website projects for Richmond Fellowship and Recovery Focus in which we brought about a migration over to WordPress from Drupal.

Richmond Fellowship are a long established mental health charity helping people with all ranges of mental health problems and with an aim to work towards a society that values everyone with mental health problems.

Richmond deal with varying hosts of mental health issues from things like substance misuse, people in crisis, domestic problems and more general mental health problems like depression and anxiety. Our goal was to build a site that was not only easy to navigate, but also easy for the many staff and authors to manage the site ongoing.

With Richmond Fellowship having so many locations throughout the UK they need to be able to manage these locations through the website and having dedicated pages allows them to do this.

Also, Richmond Fellowship continuously have volunteers that get involved and many various fundraising events going on throughout the year so it’s essential their blog is easy to navigate and manage.

For more information on Richmond Fellowship and their range of services please visit the site

Richmond Fellowship Mental Health Charity