Google Rolls Out Site Kit For WordPress

For the last 6 months Google has been trialling out their Site Kit plugin for WordPress and here at uMarketeers we are excited to see the benefits of this will have across some of our clients data and site health. With version 1.0 being released we will be keeping a close eye on how this develops and where it leads to in how we optimise our WordPress websites going forward. With it being in beta for over 6 months, there were bug fixes and issues with the user flows that they say have now been fixed and the setup has been simplified hence why it’s ready for launch.

Easy to use backend for both Google console and Google Analytics

So What is Site Kit?

Site Kit allows WordPress users to access data from Google products right from their site’s dashboard. The plugin aggregates data from Google Search Console, Google Analytics, PageSpeed Insights, and AdSense so you and your clients can see this data right in the dashboard rather than through the Google account which means easier collaboration for you, your clients and your website.

Site kit is very simple to setup, just install the plugin and then verify your Google account directly. This will automatically bring across your analytics and console data. There are great benefits of bringing this across to the dashboard. One of the main reasons is that is makes it easier for SEO’s, developers and clients to gain access to data and see where their site is performing and not performing, this will enable better collaboration and to make better judgements across how and why your top pages are performing.

Check in on a weekly basis to keep track of your data and use the tips directly from Google on how to better optimise your website for your services and locations.

How To Make Your Website GDPR Compliant

Everyone is getting up in arms about the new GDPR that has been enforced today and we thought we would explain what that means to your website and how it handles data. GDPR will affect the two main channels of data which are the DATA PROCESSOR & the DATA CONTROLLER.

If your business deals with EU residents regardless of Brexit then you will need make sure your website is GDPR Compliant

Depending on what you do with the data will depend on what measures you need to take to handle that data and this can range depending on the nature of your business, but we are going to look at what this means for your website.

We have broken down what you need to know if you run a small business so you can relax at night, because I know you’re all losing sleep over it!

Double Opt In

On every contact form there needs to be an unchecked check box with a note to the effect of “By submitting this form you are allowing [your company] to store data from this form”. You can tweak this to suit your needs, but the form needs to force the user to check the box and they will also need an email to double check.

If you run an online shop, you will also need this display box on the billing page too.

Right To Receive Data

The customer should have the right to request their data at any point. Whether you store information on a third party CRM, host or any local files, if a customer requests their data, you need to provide it. In your privacy policy make sure you have a clause in there to support this and ideally with a link to a request data form.

Display When Site Was Last Modified

This is a bit of a grey are, whenever the site is updated it is best practice to display when the site was last modified, in WordPress there is a plugin with a handy bit of short code called LAST MODIFIED – you can download the plugin here for free

Cookies

Stick a cookie banner on your site with a check box that they understand that the site uses cookies if you use tracking software or any third party insights software. Always best practice to make the user aware of this.

This is it for the website, remember, you also have other software and payment integrations that will need to be compliant so if you are in any doubt, it is always best to seek the help of a professional or even hire a data protection officer to help you out.