Do I need PPC?
This depends, if you are a business looking for new business, then yes. A recent poll suggests that 92% of all new business was searched, so it definitely pays to be on top and use PPC
Every waterfall starts with a drop of water, get those first sales in and then your business will grow organically and fast. As long as you are relevant and fulfilling your audiences needs, PPC will be a long term way of stabilising and growing your business.
If you are reading this, you probably need PPC.
If your numbers are good but not quite hitting the lofty heights that you have in mind, then PPC is a great way to create a spike in visits to your site. Looking to focus attention on a certain product? PPC can drive traffic to your site, resulting in higher click-through rates, and ultimately more conversions.
While SEO will help in the long run as your business and website become more established. PPC is instant.