We have been working with Fuel Doctor for many years to help maintain their brand as the best and cheapest independent fuel drain providers in the UK. Having been on our CMS for all these years, we thought we would move them over to our beloved WordPress and give the site an overhaul. Now, aesthetically we know this isn’t some high end designer hipster website, it’s main focus is for ease of conversion and thoughts here lie with people who are in an emergency and just want to call their national centre for those that put petrol in diesel, diesel in petrol or other types of contaminated fuels.
So we needed to look more to the mobile site for this and have installed a simple floating button at the bottom of the mobile version of the website so customers can quickly call the national call centre.
Also, we went a few steps further in creating a geo location app for their call centre so that if a person is stranded and doesnt know where they are, they can send a signal from their mobile that the call centre can pick up so that they can be found with ease meaning quicker calls, more fuel drains and less time trying to work out the location of someone that has just put the wrong fuel in their cars.
Now, with the majority of traffic for Fuel Doctor coming from mobile we had to pretty much design our website for mobile and not for desktop, noting the traffic from analytics that pretty much all traffic is coming from mobile and tablet we needed to make the content easy to navigate and easy to follow for those in a crisis.
So in essence, moving up to WordPress should mean that Fuel Doctor have the future proof website they need to crack on and expand their presence online. With locational pages targeting each main location throughout the UK for terms like wrong fuel in my car, put petrol in diesel car, put diesel in petrol car, mobile fuel drains, fuel drains and variations of the terms around these.
Also, moving up to WordPress means we have control of the server side meaning we have complete control of the speed of the website which is now becoming more and more important to Google in the age of mobile and 4G so ongoing we can carry the site over a CDN (content delivery network)
So it’s still a work in progress as all websites and marketing is but upgrading will ensure Fuel Doctor will be able to compete with the competition ongoing.
If you are looking for a pay monthly wordpress website or own a small business and want to get ahead online with our simple pay monthly plans, why not speak to a member of our team today for an informal chat and join the 100’s of other happy customers making their online presence gain them a good ROI.