The importance of Google My Business

The Importance of Google My Business

Ok, you worked hard to get your business off the ground, rented the premises, made the contacts, learnt your skills and now you need to cement yourself online so that you can build on your online reputation. Google My Business is crucial to cementing your business in your location for potential customers to find you and connect with your business 24 hours a day 7 days a week.

Google My Business is the new version of Google Places or Google Plus, if you had one of these pages, your pages will be automatically changed to Google My Business. So, you might be asking yourself, why do I need to be on this? We will tell you why and drop a link so you can sign up your business, because after all – you need to.

1 – Improves your search presence on Google, even if you do not have a website, having a Google My Business page is paramount so that customers can find your information such as address, phone number and email. Also, people can leave Google Reviews which are very important in determining whether new customers will come to you and also Google can tell if you are a legitimate good business through reviews.

When searching on mobile, your business can come up in search results with click to call buttons making it easier for potential customers to get in touch. With 93% of all new business being searched for and Google being the master, it’s a huge (and not to mention) free opportunity for you, so grab it with both hands.

2 – Making the connection is paramount in the digital age. It is about not only being able to get yourself new customers but also to maintain and connect with existing customers and this can be done through the circles and regular updates to the Google My Business page.

3 – Simple to manage and easy to use makes Google My Business the perfect way to use a free tool without the need for coding and complicated steps. Simply download the Google App and you are away! Use on your mobile on the go and manage your reviews, photos and update your business.

If you are a new or existing business, you really need to take advantage of this great tool!

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